The Results of Wrong Relationship Marketing
March 25, 2010 10 Comments
Religious and patriotic campaigns are getting more intense and popular in the last few years in Kuwait. The campaigns are trying to reach the young generation in the age of 16-26 and those with modernized thinking and western influence. Most of the advertisement and billboards that display the campaigns massages are showing young men wearing western outfit (T-shirts and pans) while the Deshdash (traditional men outfit) is never used in these messages. The western outfit may be used intentionally to relate to the targeted group but at the same time wrong message might be delivered. Showing the young generation in non-traditional outfit encourage them to abandon the traditional principles which is directly connected with religion and patriotism.
I have done an extensive research on the wrong relationship marketing done by Coca-Cola in India and would like to share the research with you. The researched case might not be similar to the above subject but would present the consequences of building the wrong relationship. Please click here to read the full research.