Everybody Should Answer This Survey!
February 23, 2010 2 Comments
Large and medium size companies usually ask consultants to help them improve their administrative and human resources work. The consultant usually start by distributing a survey to assess the current condition and find gaps from the desired conditions they are in at that time. Most of the surveys used by the consulted are well constructed surveys that were used in different companies before. The consultant usually do few tweaks on the standard survey to customize it for each company’s special needs and culture. The problem with most of these surveys is the method it is written with. The questions are written in a way only middle management and senior staff would understand and answer. Junior staff will find such questions to be difficult to understand because they are related to the company’s long term strategies, failure of change management and other complicated issues. The consultant needs cross sectional response and the management wants the survey to end as soon as possible. The result would be using a well constructed survey for the wrong population to produce wrong results. Normally the results are never showed to the junior staff., but the management would ask them to carry out the recommendation in every possible way. I am sure that some of the surveys could be more successful if more time is spent in writing them.
See also in this blog:
- Research Overview.
- Survey’s Perceptions and Biases.
- Qualitative or Quantitative
- Change Management: Transforming from Caterpillar to Butterfly