Products at the End of the Life Cycle

The company can sell its product in a different environment. The new market can be domestic or international depending of the product specifications and the new market demand. Products in the end of their life cycle can be a burden on the company because the margin between manufacturing the product and its selling price is declining (Jevons et al., 2007). Low-tech cell phones are good example for market relocation. The low-tech phones may be at the end of their life cycle in the developed countries but there is a good demand for such phones in the developing countries because of their relatively low price. The cell phone users in the developing countries need simple to use phone to communicate in the remote areas and other high-tech functions are neither important or available in the remote areas.

References:
Jevons, C., Ewing, M., & Khalil, E. (2007). Managing brand demise. Journal of General Management, 32(4), 73-81.

About these ads

About Sami Malallah
My thoughts and ideas are without politics, sarcasm or negativity. Please comment on them and share them with others.

One Response to Products at the End of the Life Cycle

  1. Anonymous says:

    Thanks for the good posts and informations ,, And good luck in your PHD :)

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Follow

Get every new post delivered to your Inbox.

Join 484 other followers

%d bloggers like this: